Released on: July 5, 2008, 10:08 am

Press Release Author: Colin Saldanha

Industry: Electronics

Press Release Summary: Boutique store to showcase the widest range of the world's
leading high end audio video brands

Press Release Body: Dubai, United Arab Emirates, July 5, 2008: Sharaf DG, Dubai's
largest one-stop electronics destination, announced the launch of DG+, a high-end
audio video luxury store, located at Times Square Center in Dubai. The chic and
sophisticated signature store catering to audio enthusiasts and lifestyle seekers
stocks the widest range of the world's leading high end audio video brands and
provides consultancy by trained acoustic engineers and customized installation.

Speaking on the occasion of the launch, Mr Nilesh Khalkho, CEO, Sharaf DG, commented
"DG+ has been conceptualized to specifically cater to the burgeoning segment of
consumers who love to 'Live it Up' and own the finest of what money can buy. Dubai
has the largest growth in property developments in the world with a major chunk of
customers indulging in opulent villas and free hold properties. But when it comes to
their entertainment systems, they have to compromise because of the lack of choice.
But not any more. DG+ offers a choice of the world's best and most expensive
audio/video brands supported with consultancy by professional audio engineers and
complete installation solutions, to offer you the best that money can buy."

DG+ is strategically classified into four zones which includes a lounge area,
Concept Rooms, Cinema Rooms and an Audio Room. The lounge area focuses purely on
lifestyle home theater and audio video products for the living room, which combine
both high quality sound reproduction with jaw dropping aesthetics. The two Concept
Rooms are tech zones for the audio video (A/V) enthusiast and display various
solutions for A/V products including in-ceiling speakers, multi-zone audio,
universal remote controls and media servers. The Cinema Rooms which are the
highlights of DG+ feature high-end sophisticated equipment such as best-in-class
sound systems, home cinema projectors & automated control systems for the ultimate
at-home cinema experience. This zone, aimed at the affluent movie buff, was built
with careful planning and detailing using state-of-the-art sound proofing, acoustic
treatment and floating floors.

The Audio Room is for the true audiophiles who appreciate the musical nuances with
an intricate attention to the finest sonic detail. This room boasts the finest audio
equipment built from the best brands in the world including Burmeister, Mordaunt
Short, Magnat and Anthony Gallo to name a few which are not available at any typical
retail store. Auditioning of the equipment in this room can be done only on prior
booking of a slot and the customer is advised to get his or her own music to listen
for the best judgment. To make bookings one can call DG+ on 04-3418918.

-Ends-
About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics
Retailing in the UAE conceived to meet the growing demands of the discerning
customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center
are designed to international standards is a benchmark in store sophistication and
customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where
customers can find the widest range of brands in the region across categories like
Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine
Electronics and much more.

For further information, please visit http://www.sharafdg.com







Web Site: http://www.sharafdg.com

Contact Details: Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: colin@oakconsulting.biz
Tel: +971506400762